The Problem of Community Categorization: An Unresolved Issue?

Providing relevant and engaging content based on the type of Community you manage is crucial for creating an active and…

Even the Harvard Business Review, the most prestigious management magazine in the world, focuses on the topic of Brand Communities, their value and why they are increasingly central…

Community marketing: these are the main advantages for companies

The world of marketing is experiencing a significant transformation, with increasing emphasis on creating a Community…

Innovation, competence and competitiveness: the advantages of corporate communities

In an increasingly saturated market and with fiercer competition than ever, companies must be able…

The steps to take to cultivate an active and involved Community

Launching a successful Community is a bit like sailing on the open sea: if you want to reach the desired destination,…