Are you sure it's still worth keeping your “community” on Facebook?
You’ve invested a lot of work, time, and resources to build a respectable number of followers on Facebook. You proudly call it: "my community."
You’ve worked consistently to take care of it. You’ve invested in creating content with high engagement potential. You’ve spent hours and hours crafting content.
How many followers do you have? Wow, congratulations!
Then, suddenly, your account gets hacked, banned, and eventually deleted, and there’s nothing you can do to regain access. You even appealed to the Oversight Board, wasting a lot of time.
At that moment, you truly realize that on Facebook, you were just a guest (i.e., a customer) on a private social platform, not your own.
Exaggeration? Then consider this question:How much of the incredibly useful and valuable data from the followers you’ve earned on Facebook through your hard work is really in your possession?
ZERO!
We can try to read between the lines of anonymous, aggregated data, but: who are they, what do they do, what are they interested in, how emotionally attached are they to our brand... We will never know!
By now, it’s clear to you how important it is to build a business that’s platform-proof, where you are the owner and not just a guest.
There are many reasons to consider migrating your "audience" of followers from Facebook to SelfCommunity and turning it into a real community, with full control and complete ownership of the data, all at your disposal.
Here’s why adopting SelfCommunity can be a strategic choice for you, your business, and your brand:
Foster meaningful conversations. A successful community is built on authentic and focused interactions. Facebook, with its emphasis on ads and endless, distracted scrolling, isn’t designed for this kind of engagement. On SelfCommunity, you can create specific spaces for deep and enriching discussions.
Break free from the algorithm. On Facebook, the success of your community depends on an algorithm deciding which content deserves visibility. With SelfCommunity, you have complete control over how to manage and promote your content, with no external interference.
Improve the user experience. Social platforms like Facebook are designed to maximize profits, not to meet your needs. With SelfCommunity, you’re in charge and can offer your members an optimized and personalized experience.
Re-engage your members. Migrating a community may seem risky, but it’s often an opportunity to strengthen the quality of your active users. While some may resist change, a platform like SelfCommunity can offer a superior experience that better highlights your content and brand.
Provide valuable and organized content. Personalized experiences on social media, like those offered by Facebook, may be interesting, but they’re not ideal for a community that requires organization and clarity.In Facebook groups, it’s difficult to organize content so it’s easily accessible. When your followers struggle to find what they’re looking for, it creates friction that may cause them to give up. On SelfCommunity, you can structure your content, and your users have access to a powerful internal search engine, significantly improving their experience and reducing the risk of abandonment.
Own your community’s data. One of the key factors driving many to leave Facebook is the limited access to user data. Without contact information, it’s extremely difficult to run direct marketing actions.In other words, on Facebook, your data isn’t really yours. Not having full control over your users’ data limits, for example, your ability to run efficient marketing campaigns or manage moderation as you see fit, all things you can easily do on SelfCommunity.
Control moderation and rule creation. Many communities discussing delicate or sensitive topics often face sudden blocks and restrictions, even when following the rules.On Facebook, the moderation process is often rigid and difficult to contest. This can lead to situations where a single troll or misunderstanding causes serious issues, with no quick resolution possible.On a platform like SelfCommunity, you have full control over moderation and can establish clear rules that are respected and managed according to your needs, without interference from a rigid, impersonal algorithm.
Reduce distractions. One of the last, but not least important, reasons to leave Facebook is the constant presence of spammers, fake accounts, and self-promoters that plague groups.
On SelfCommunity, groups are created and managed in a dedicated and protected environment where you have full control: from setting who can create groups to determining the type of accessibility and visibility (open/closed – visible/hidden), and managing moderation as you wish.
Your time is valuable. Dedicate it to doing what you enjoy and what is truly necessary to grow your community with a platform like SelfCommunity, rather than risk wasting it by insisting on using a private social platform that’s not yours and no longer suited to your needs.